Tips from the Pros: Janie McCauley

Janie McCauley joined the Associated Press bureau in Seattle in 2000 and quickly made a mark for herself with her insightful coverage of Ichiro Suzuki’s rookie year with the Seattle Mariners. She moved to San Francisco in 2002 has covered the Bay Area sports scene for close to 20 years, along with numerous international events […]

Empathy is Needed More Than Ever

By Jim Young It goes without saying 2020 was a very challenging year for all of us, both personally and professionally. Very few people are in the same space as they were a year ago and we’re all still trying to get our arms around what the new norm means for our business practices. It […]

The Perfect Pitch

By Jim Young / Contributor, Jody Privette Young Whether you are a seasoned PR pro charged with landing earned editorial coverage for your client or a CEO of a startup or a Fortune 500 company, the ability to work and navigate effectively in an ever-changing media landscape is paramount to the overall success and profitability […]