Pursuing the ‘Holy Grail’ of PR Measurement

PR Executives Pursue the ‘Holy Grail’ of PR Measurement Image source: Times Live Public relations executives see measurement and evaluation as one of the industry’s top growth opportunities, a new survey shows. PR agency executives surveyed by the USC Annenberg Center for Public Relations ranked measurement third out of 18 potential growth drivers. Two-thirds of […]

BLOG: Ten Things You Need to Know Before Hiring a PR Firm

Not so long ago, the big question for corporate executives and marketing departments was: should we hire a PR firm? Those days are gone. Today, the PR question is: what kind of firm do we need to hire for our precise needs? Executives serious about their companies’ products, services, brand equity, customer loyalty, and reputation, […]