Our Approach

Combining trusted methods with leading-edge marketing and communications strategies, PR-Zone helps organizations to grow their brands and shine in the national spotlight. Based on the needs of our clients, PR-Zone designs strategies that help organizations connect with key constituents, optimize their brand and grow their business. We offer best-in-class experience in the areas of publicity/media relations, strategic and crisis communication, national product review programs, influencer and analyst relations, social media engagement, branding services, content creation, corporate and product messaging to drive results. We do it differently and we do it better.

Services

Publicity / Media Relations
The ability to work and navigate effectively in an ever-changing media landscape is paramount to the overall success and profitability of your brand. We develop strategic and integrated plans utilizing all four facets of media relations – earned, paid, owned and shared – to maximize impact and propel our clients into the national spotlight. At PR-Zone, we take the “relations” part of the business very seriously and take great pride in the relationships we’ve cultivated over the years with various industry reporters. This personalized approach has led to our clients being featured in national outlets such as the Wall Street Journal, USA Today, Forbes, Inc., CNN and the New York Times, to name a few.

Branding
How does your company differentiate itself from its competition? What are your company’s core values? Who is your targeted audience and how well do you connect with them? These are some of the key questions we ask of our clients to gain a better understanding of their brand. At PR-Zone, we develop strategies that highlight a company’s best qualities and accomplishments so they may connect, educate and build trust with their clients.

Content Development
Department generated content across all platforms that supports business objectives and engages audiences are crucial components in any communications strategy. At PR-Zone, content is king. From press releases, satellite broadcast media tours, by-lined articles, blogs and vlogs, web and video content, executive profiles, along with advertorial and social media copy — our award-winning writing team takes the lead on generating narratives that bolster your brand.

Corporate Messaging
The best messages are simple, short, memorable and pack enough punch to provoke emotion and interest. Our PR-Zone editorial team works closely with our clients to craft timely messages that resonate with the appropriate audiences in support of a company’s business objectives.

Social Media Integration
Do you need to elevate your company’s social media content beyond its basic presence? PR-Zone can help. Telling your company’s story with the fewest words as possible with powerful, emotional energy that packs a wow factor are key factors in successful social media engagement. “Getting your name out there” requires a multi-channel approach that includes leveraging traditional media as well as digital media. Our social media team knows what makes shareable content effective, digestible and immediately impactful relevant to your company’s needs.

Executive Positioning
Executive positioning is an important component in your company’s communication’s strategy. PR-Zone’s experience in working closely with C-level executives is an asset in positioning executives as thought leaders in their chosen industries. From media interviews, personal blogs, speech writing, speaking appearances and bios, PR-Zone will create an achievable and personalized plan to highlight your company’s leaders.

Measurement
PR-Zone embraces data-driven PR. Carving out important data insights helps us to create smarter communication platforms will allow our clients to make better business decisions. Our efforts are also tangible.

Graphic Design
The crossover between public relations and graphic design is becoming more relevant with the emergence of new platforms and channels that change the way we consume information. Do you want to stand out from your competitors? Seeing is believing. PR-Zone’s award-winning graphic team can take your company to new visual heights in logo creation, collateral materials, infographics, annual reports, publications, posters and digital design. You’ll never look so good.

Complete List of Services

External Communications
Strategic and Creative Public Relations
Media Relations
Press Materials
Social Media Engagement
Marketing Communications
Product Publicity
Corporate Communications & Branding
Crisis Communications
Reputation Management
Speaking Opportunities
Product and Corporate Awards
Media Audits
Event Communications, Publicity and Support
Business Partnerships and Development

Internal Communications
Vision and Mission Statement Development
Key Messaging
Public Relations Research, Measurement, Analysis & Benchmarking
Corporate Content Development
Executive Positioning
Crisis Communications
Media Training
PR Staff Training and Management
Strategic Planning
Crisis Communications
Graphic Design
Collateral Materials