3 Reasons No Money Is No Barrier to Starting Your Business

More people are starting new businesses than ever before. That’s not because all of a sudden this year more folks have better ideas than in years past. It’s because the barriers to creating a new business have never been lower. Technology has broken down the walls and empowered anyone to start a business of any […]

Pursuing the ‘Holy Grail’ of PR Measurement

PR Executives Pursue the ‘Holy Grail’ of PR Measurement Image source: Times Live Public relations executives see measurement and evaluation as one of the industry’s top growth opportunities, a new survey shows. PR agency executives surveyed by the USC Annenberg Center for Public Relations ranked measurement third out of 18 potential growth drivers. Two-thirds of […]

BLOG: Part #2 – Ten Things You Need to Know When Hiring a PR Firm Part Two

Click here for Part One, #1-5 Ten Things You Need to Know Before Hiring a PR Firm The best public relations practitioners are always learning, always soaking up new information, skills and expertise. Increasingly, thriving PR professional focus their energies in three areas: • omni-channel storytelling, • integrated marketing communications, and • social media. 6. […]