How To Make Media More Effective for Cross-Device Marketing
Getting a message across to customers has been more complex. The rise of cross device access to media raises some intriguing strategic questions. Bill Kee, Google’s group product manager for attribution, highlighted a critical one during his presentation at the 2017 Google Marketing Next conference. He explained that ad frequency can lead to an ineffective message for […]
Neighbors Are Good; HomeAdvisor Says It’s Better
Written by Aaron Baar on MediaPost.com For all of the ways the Internet has revolutionized the way everyone does business, homeowners looking for home-improvement advice still turn to their circle of friends and neighbors for advice. To combat the tendency, HomeAdvisor has launched a new marketing campaign to demonstrate how its platform can do all the things […]
Leadership ABCs—The Little Things Make a Big Difference
Reprinted with Permission By Catherine A. Parrish Twenty years ago, after years of working as a leader in humanitarian organizations with operations all over the world, I was asked to take on a project to improve the communication, collaboration, and partnership among the executives of a large corporation. These individuals were highly accomplished, educated, and renowned […]