How To Make Media More Effective for Cross-Device Marketing
Getting a message across to customers has been more complex. The rise of cross device access to media raises some intriguing strategic questions. Bill Kee, Google’s group product manager for attribution, highlighted a critical one during his presentation at the 2017 Google Marketing Next conference. He explained that ad frequency can lead to an ineffective message for […]
Neighbors Are Good; HomeAdvisor Says It’s Better
Written by Aaron Baar on MediaPost.com For all of the ways the Internet has revolutionized the way everyone does business, homeowners looking for home-improvement advice still turn to their circle of friends and neighbors for advice. To combat the tendency, HomeAdvisor has launched a new marketing campaign to demonstrate how its platform can do all the things […]
3 Reasons No Money Is No Barrier to Starting Your Business
More people are starting new businesses than ever before. That’s not because all of a sudden this year more folks have better ideas than in years past. It’s because the barriers to creating a new business have never been lower. Technology has broken down the walls and empowered anyone to start a business of any […]